On September 14th, BNUBS welcomed the 2025 freshmen. School leaders, staff from the Student Affairs Office and the MBA Education Center, freshmen class supervisors, as well as student cadres and volunteers from the Youth League Committee, Student Union, and Graduate Student Union actively participated in the freshmen enrollment work. The School has enrolled a total of 582 freshmen for the 2025 cohort, including 140 undergraduate students, 54 academic master's students, 241 Master of Business Administration (MBA) students, 32 Master of International Business (MIB) students, 51 doctoral students, and 64 international students (including exchange students).

The School attaches great importance to the 2025 freshmen enrollment work. It has held multiple coordination meetings and formulated a detailed plan, striving to provide enthusiastic, efficient, considerate, and thoughtful services to ensure the smooth enrollment of freshmen. On the day of enrollment, accompanied by teachers and volunteers, freshmen successfully completed the registration procedures and participated in activities such as check-in for enrollment and lucky draws.

In the morning, university leaders including Cheng Jianping, Secretary of the Party Committee of Beijing Normal University, visited the freshmen enrollment site. They cared about the progress of the work, carefully inquired about the registration situation of freshmen, and had cordial exchanges and interactions with teachers, students, volunteers, and freshmen representatives of the school. They also took group photos to freeze this warm and hopeful beautiful moment.

Qi Yudong, Dean of BNUBS, and Sun Zhijun, Secretary of the Party Committee of the School, participated in the freshmen enrollment work and had sincere communications with freshmen and their parents. Teachers of each freshmen class patiently answered questions to help students take a smooth first step in their college life.

In the afternoon, the School held a meeting for parents of 2025 undergraduate freshmen in Classroom 107 of Teaching Building 4. Sun Zhijun, Secretary of the Party Committee of BNUBS, Jiang Jie, Associate Dean, Wang Jun, Associate Secretary of the Party Committee, and teachers from the Student Affairs Office attended the meeting. The meeting was hosted by Wang Jun, Associate Secretary of the Party Committee. Sun Zhijun systematically introduced the School's historical evolution, development status, educational philosophy, and student work system to parents, helping them gain a comprehensive understanding of the School's training model. Many parents said that through this meeting, they felt more at ease about their children's college life and had a greater recognition of the school's educational philosophy.

Recently, the School will also carry out a series of freshmen orientation activities to help the 2025 freshmen fully understand the School's development history and the latest policy orientation, and guide them to adapt to the campus environment and integrate into college life as soon as possible. At the same time, thematic activities and lectures will be arranged to guide everyone to understand the spirit of "Promoting business and culture to serve the nation and the world by creating knowledge and developing talents", and start a new chapter of life.

Contributed by School Office, Student Affairs Office

Edited by Wang Wei, Zhang Huilin

Reviewed by Sun Zhijun